Tour de France Femmes winner Kasia Niewiadoma may have been notably absent from the 2025 Women’s Grand Tour route announcement on Tuesday, but on the same day she diverted media attention from the Paris spectacle when her WorldTour women’s team was confirmed , that it would soon be renamed Canyon. /SRAM zondacrypto.
Last week in Monaco, a new three-year deal was signed for zondacrypto to become co-title sponsor for both top team Canyon-SRAM Racing and development team Canyon-SRAM Generation, carrying the new name from 2025 to 2027. Niewiadoma was in Monaco for this team event.
“We are pleased to welcome Zondacrypto as one of our main partners from 2025. As we evolve as a team, it is important to work with partners who share our drive for innovation and ambition. “zondacrypto’s dynamic approach to digital finance, coupled with its vision for the future, makes it the perfect partner to help us push boundaries both on and off the bike,” team manager Ronny Lauke said in a statement on Tuesday distributed press release.
The Canyon SRAM team was founded by Lauke in 2016 and the squad moved to the WorldTour level four years ago. The team has gone from winning just three national championships in 2020 to becoming one of the strongest teams at the highest level, winning stages at the Giro d’Italia Women, the Tour de Suisse Women and the Tour de France Femmes overall last year.
Zondacrypto was founded in Poland in 2014 as a platform for Bitcoin and now offers over 70 cryptocurrencies paired with traditional currencies such as euros and US dollars. The multi-currency platform has become one of the largest regulated exchange markets for numerous cryptocurrencies in Central and Eastern Europe and has licenses to operate in Italy, Switzerland, Cyprus, Lithuania, Slovakia, Estonia and Canada.
“As a brand, we are very committed to supporting women’s sports. We are already partners of Magdalena Fręch and Giro d’Italia Women. And now it’s time to race together and achieve many more successes,” said Przemysław Kral, CEO of zondacrypto.
The company sponsors four Serie A football clubs in Europe as well as the Giro, men’s and women’s races and the Tour de Pologne. The only notable individual recommendation so far has come from Fręch, a Polish professional tennis player who was among the top 25 in the WTA this year.
While Niewiadoma was not in Paris for the unveiling of the Tour de France Femmes route, runner-up and 2023 champion Demi Vollering was also not in Paris. The Dutch rider was busy making her own announcement the day before, confirming a move from team SD Worx-Protime to FDJ-SUEZ for the next two seasons. The two can continue the battle for one of them to win a second yellow jersey at the Tour, next year the race goes over nine days and more climbs.
“We have increased the difficulty level compared to previous editions, especially on mid-mountain stages, which we haven’t really had in the past. The route is more difficult overall. We are here to develop at the same pace as women’s cycling. Over.” “In the last four years the overall level has really increased, so we have allowed ourselves to make more elevation changes than in 2024,” Marion Rousse, the director of the Tour de France Femmes, told RTBF News.
The first winner of the Tour de France Femmes was Annemiek van Vleuten, now retired, who shared the first podium with second-placed Vollering and third-placed Niewiadoma.
